Category: Public Relations
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Negotiation Skills for Entrepreneurs
Negotiation is a key aspect of any business. Whether negotiating with suppliers, investors, partners, or employees, an entrepreneur’s ability to negotiate successfully can significantly impact the long-term success of a venture. Negotiation skills enable entrepreneurs to secure better terms, improve business relationships, and maximize value for their company. However, negotiation is a skill that requires…
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Community Relations
The company’s image and operations are largely influenced by the company’s relationship with the local community. That relationship is very specific because the company/organization is part of the community. This means that employees have a dual affiliation. On the one hand, while they are working, they are part of the company, on the other hand,…
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Relations with the media
Media relations represent the most visible aspect of all public relations. Relations with the media perform an extremely important task that concerns the perception of a company or organization in the media – they build and nurture daily relationships with journalists, which, along with other relationships with other publics, are the foundation of media representation.…
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Lobbying
Lobbying implies the engagement of specialized people in charge of building positive business relations between organizations, whose representatives are political and state institutions. Lobbying means working on a positive presentation of a case, event or organization, to governmental, legislative or parliamentary institutions. Subjects of lobbying are: Interest group (organization) → Lobbyist → Decision maker →…