Akademija preduzetnistva

Category: Marketing

  • Branding for Small Businesses

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    by

    lmilovanovic
    in

    Branding is a key element of every successful business, regardless of its size. While large companies have significant budgets for marketing and branding activities, small businesses often operate with limited resources and budgets, which can pose a challenge when it comes to building a recognizable and authentic brand. However, even with limited means, it is…

  • Creativity in Entrepreneurship

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    by

    lmilovanovic
    in ,

    Entrepreneurship is often perceived as a comprehensive process in which the key to success lies in solid strategy, exceptional organization, and efficient resource management. However, there is one often overlooked aspect—creativity. Although creativity is traditionally associated with the arts, it plays a crucial role in every part of entrepreneurship, from product and service innovation to…

  • Creating Effective Business Presentations

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    by

    lmilovanovic
    in ,

    In today’s business world, the ability to craft and deliver an effective business presentation has become a key skill for entrepreneurs, managers, and anyone who wants to impress investors, clients, or potential partners. A business presentation is not merely about presenting information—it is a process of telling a story that can inspire, motivate, and ultimately…

  • Negotiation Skills for Entrepreneurs

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    by

    lmilovanovic
    in ,

    Negotiation is a key aspect of any business. Whether negotiating with suppliers, investors, partners, or employees, an entrepreneur’s ability to negotiate successfully can significantly impact the long-term success of a venture. Negotiation skills enable entrepreneurs to secure better terms, improve business relationships, and maximize value for their company. However, negotiation is a skill that requires…

  • Applying Artificial Intelligence in Small Business Marketing

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    by

    lmilovanovic
    in ,

    In today’s digital age, artificial intelligence (AI) is transforming the way businesses design and implement marketing campaigns. While AI tools were once reserved mainly for large companies with substantial budgets, they are now available to small businesses, allowing them to enhance their visibility, engage customers, and optimize marketing strategies with minimal resources.AI enables small businesses…

  • E-commerce Trends and Challenges: How to Stay Competitive

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    by

    lmilovanovic
    in ,

    E-commerce has experienced tremendous growth over the past few years, driven by widespread digitalization and changes in consumer behavior. Global market conditions, including the COVID-19 pandemic, accelerated the shift of both consumers and entrepreneurs to online shopping. However, with growing interest in online commerce, competition is becoming increasingly fierce, and the challenges that e-commerce businesses…

  • Why It’s Not That Important to Be First on Google

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    by

    lmilovanovic
    in

    Everyone wants to know “how to be first on Google,” and most people believe that ranking at the top of Google will bring the long-desired and dreamed-of revenue and traffic. However, a minority of people are aware that being first on Google is not the most important thing in the world of online marketing. It…

  • Corporate and social responsibility

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    by

    forga_team
    in

    Corporate social responsibility (CSR) has emerged as one of the trends that characterizes the operations of numerous successful companies around the world in recent years. Today, successful business cannot be imagined without the comprehensive application of the principles of social responsibility. Corporate social responsibility or corporate social responsibility is a business concept that emerged as…

  • Community Relations

    Community Relations

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    by

    forga_team
    in ,

    The company’s image and operations are largely influenced by the company’s relationship with the local community. That relationship is very specific because the company/organization is part of the community. This means that employees have a dual affiliation. On the one hand, while they are working, they are part of the company, on the other hand,…

  • Relations with the media

    Relations with the media

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    by

    forga_team
    in ,

    Media relations represent the most visible aspect of all public relations. Relations with the media perform an extremely important task that concerns the perception of a company or organization in the media – they build and nurture daily relationships with journalists, which, along with other relationships with other publics, are the foundation of media representation.…